Our Story
Welcome to Calla Collective Dance Brands | Baiwu UK!
Our story began in March 2017 at Move It - Excel London, where we first met Yoyo Zhou from Baiwu Dance. Pictured here (left), this encounter began an exciting journey for us.
We were immediately drawn to Baiwu Dance's unique leotards and skirts and decided to try them with our in-store and online customers. The response was fantastic, and it was clear that we were onto something special!
In 2019, after two years of successful trials, we formalised our partnership with Baiwu Dance, becoming the sole UK distributor and wholesaler of their exceptional products. This was a significant milestone for us and a testament to the strong connection we had built with the brand.
The global pandemic of 2020 brought unprecedented challenges, but it also presented an opportunity. We seized this moment to launch Calla Collective Dance Brands, unveiling our first catalogue for Spring/Summer. The response from dance shops across the nation was overwhelmingly positive.
Just a year later, in 2021, we expanded our offerings with our second collection for Autumn/Winter. With eight stockists on board, our presence in the UK dance-wear market grew steadily.
Fast forward to today, four years since our launch, we are proud to have released two successful collections and a basic catalogue, with twelve stockists spanning from Edinburgh to Southampton.
Thank you for being a part of our journey. We look forward to continuing to provide exceptional dancewear and service to dance shops across the UK.
Contact us today to learn more about our products and how we can work together. - callacollectivebrands@gmail.com
All the best,
Calla Collective Dance Brands | Baiwu UK